H&M SPORT→VISUAL CONCEPT

Tennis, everyone? We launched H&M’s preppy yet progressive tennis collection by creating a visual expression inspired by a fresh generation of players. Beyond strawberries, whipped cream, expensive watches and the overwhelming whiteness of old tennis, we wanted H&M to fuel a more open-minded, more interesting and better-looking game. So we positioned the collection as an accessible toolbox for young people who haven’t yet set foot on a tennis court, to do so.

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