H&M SPORT→VISUAL CONCEPT
VISUAL CONCEPT 'A CLASS OF YOUR OWN'
A lot of time, especially on Instagram, yoga is treated like an activity made for public display – for others. When it’s in fact, for most practitioners, a truly personal and introspective activity. With the visual concept A class of your own for H&M’s new yoga collection, we wanted to portrait the beauty of yoga when we pose for no one, but ourselves.
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