H&M SPORT→ASK YOURSELF OUT
ASK YOURSELF OUT
After more than a year of global pandemic, we wanted to inspire people to mute their notifications, switch off and take off into nature in crisp outdoor wear, for the sake of sanity. The Ask yourself out campaign elevated the sense of feeling small – in the best of ways – surrounded by endless natural landscapes. The campaign featured influencer profiles that gave a fresh take on the outdoor experience, and a few handsome yet humble mountain peaks.