PEAK PERFORMANCE→ESSENTIAL WEAR FOR NON-ESSENTIAL ACTIVITES

ESSENTIAL WEAR FOR NONESSENTIAL ACTIVITIES

We launched the Scandinavian mountain-born brand Peak Performance to the world through a concept called Essential wear for nonessential activities, based on the insight that the world would very much keep turning without skiing, but it’d be a hella more boring world. Most passionate skiers don’t love skiing in spite of it’s unimportance, but because of it.

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