ABBY.WORLD is an interdisciplinary creative agency delivering fully integrated brand worlds through advertising, identity, pr & content.


IQ works to empower individuals that consume alcohol to do so in a manner that prioritizes longterm health and well-being, minimizing risk of harm to oneself or others. After creating a content strategy for all social channels and introducing IQ to TikTok, we have created multiple content campaigns and always-on content. Our most successful always-on TikToks have accumulated between 1,5 - 3 million views.

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