ABBY.WORLD is an interdisciplinary creative agency delivering fully integrated brand worlds through advertising, identity, pr & content.


Skiing, trail running and durable clothing for winter activities are all important prospects for Adidas Terrex. What better way to show the brand’s performance than to activate their products in reality? Together with Terrex, we invited an urban crew of profiles with a passion for an active lifestyle to Sunnanhed in Dalarna to spend three days running, skiing and hanging out in an inspiring environment together with award winning trail runner Emilia Brangefält. On the trip we brought photographer Joel Hördegård with us to capture the trip in a digital Y2K aesthetic that matched perfectly with the other participants' creative expressions.

No items found.