ABBY.WORLD is an interdisciplinary creative agency delivering fully integrated brand worlds through advertising, identity, pr & content.


The Swedish Cancer Foundation's Pink Ribbon campaign is vital when it comes to raising funds for Swedish cancer research. However, the past four years have shown a negative trend in terms of interest and engagement among young people. Because the fight against cancer must not stagnate, the Pink Ribbon campaign must constantly be renewed to remain relevant, create engagement, and drive the rewarding efforts that save lives. So we launched the first ever Pink Band.

An initiative where Swedish artists come together to interpret the songs of famous artists we've lost to cancer.

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