ABBY.WORLD is an interdisciplinary creative agency delivering fully integrated brand worlds through advertising, identity, pr & content.


Women have always ventured out and explored the wild. Now, finally, they can do it wearing garments and gear specifically created for them. We launched Peak Performance’s capsule collection Trailblazer Edition, designed by women, for women, in tribute to pioneers of the past. As part of the campaign, and to further empower adventurous women, we joined forces with Lunette to create a sanitiser case for menstrual cups, tailored for the great outdoors, launched on International Women’s Day.

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