EMBARK STUDIOS→ARC RAIDERS

Swedish gaming studio Embark Studios, made up of former DICE veterans and known for their cult title The Finals, is a force for curiosity and boundary-breaking within the gaming industry.

After years of anticipation from the gaming community, 2025 marked the release of ARC Raiders – a multiplayer extraction adventure set in a lethal future Earth, ravaged by a mysterious mechanized threat known as ARC.

As Embark’s strategic partner, we worked closely with the team to define the audience segmentation, analyze market fit, as well as develop a brand positioning and proposition for ARC Raiders. The work spanned from communication and creative concepts, in-depth player insights, and competitive landscape analysis to craft a clear, emotionally resonant positioning that set the title apart in a saturated market in need of a new take on the extraction shooter genre. 

The result was a distinctive brand narrative, a go-to-market plan, and a scalable communication platform to spark cultural momentum, drive player engagement, and secure long-term visibility and growth for ARC Raiders on the global stage.

Following its launch on October 30, ARC Raiders became the #1 top-selling game globally on Steam by revenue on day one. They reached over 320,000 concurrent players, cementing their position as one of the most impactful launches of the year.